Let’s Talk About Value

Value and money are not the same.

If something has value, it uplifts people, and this creates emotional desire, which translates to demand, which translates to people being willing to spend money on something with perceived value.

But value is very subjective.

Take popular music for example. Many people think if something is popular, it must be valuable, and they want to have it, which makes it more popular, which gives it more value. Essentially, it creates a value bubble, an artificial increase in perceived value. In the case of commercial pop music, much of this value is “manufactured” by slick marketing people at record labels. It is not true grassroots value, but the masses perceive it as such and desire it, irrespective of its quality (as most commercial pop songs will expediently illustrate). This creates an artificial value bubble, and when it pops, the value disappears. This is why pop songs and pop artists seldom stick around for long, except when they truly do have some grassroots value.

Conversely, independent pop music usually begins with true grassroots value and it is only when this authentic value grows to a substantial degree that the slick record labels want to get a piece of it. They actually prefer this kind of authentic grassroots value, because the indie artist did all the work and spent all the money to get that core value and fan base going. The label can just exploit that and milk the indie artist’s authentic value for dollars. This is why when indie bands sell out and sign a record contract, they often, ironically, lose value in the eyes of their core fans.

Just a thought. What are your thoughts? Comment.


About Cactus Joe

Cactus Joe is a songwriter, producer, performing musician, and free agent in Madison, WI. http://www.cactusjoeproductions.com

Posted on April 17, 2012, in Journal of Cactus Joe. Bookmark the permalink. Leave a comment.

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